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Mermaid Closet, a swimwear brand for aspiring Lolita girls, debuts


A swimwear brand that can be worn by Lolita girls, which has never been seen before, is expanding the Lolita culture that originated in Japan into swimwear! These are cute swimwear that make use of essential Lolita items such as head dresses, sleeve fasteners, frills and ribbons. It is aimed at all women who love cute things.

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Reservations are being accepted for a limited time from May 2nd to June 15th with a 10% discount.

Prices include tax and shipping.

Normally, shipping charges will be incurred for purchases of less than 10,000 yen, but if you purchase it together with a swimsuit, the shipping will be included.

A special swimsuit with lovely frills blooming among the waves and lace that shines.

This DO LLY one-piece swimsuit can be worn in a variety of ways, and has generous gathers at the chest area to make your bust appear voluminous.

The lace-up waist also makes your waist look slimmer, making this swimsuit look more stylish.

The detachable sleeves and head dress can be worn in different positions to create a different impression, so if you have just one, this is a versatile Lolita swimsuit that can be used in a variety of situations, giving you a level of versatility that's one step above the rest.

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A princess swimsuit with ribbons swaying among the lace waves, gently enveloping your heart

A sweet-themed print on a dull pink background, sprinkled with girls' favorite motifs of cakes, fruit, and ribbons.

Just looking at this dress will make your heart flutter. The matching head dress and sleeve closures will lift your spirits.

A sweet and cute waterfront outfit that's like candy.

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A waterside princess dancing on jade waves


A swimsuit that faithfully expresses the elegant charm of Chinese Lolita.

A dress for Chinese Lolita with a classic print of angels mixed into a toile de jouy pattern.

The back has four bustle-type ruffles, making you feel like an oriental princess.

The different colors are girly and not too sweet, so you can wear them together with your friends.

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Fluffy skirt

These drawers are made of 2WAY tricot, a swimsuit material, so you can of course wear them in the water!

It is resistant to the strong chlorine in swimming pools and does not fade easily.

In addition, 2-way tricot is firmer and thicker than woven fabric or circular knit fabric, so it retains its fluffy feel even when submerged in water.

2WAY tricot is characterized by its wrinkle-resistant and good drainage.

This item is sold individually so you can wear it with your own swimsuit.

Wear it over a blouse (sold separately) for a stylish look.

Less exposed skin makes you look twice as cute!

This is a luxurious blouse made from domestically produced lace fabric.

PATENT

We have applied for a patent for a head dress and drawers made from swimsuit material that can be immersed in water, which is a first for us.

PATENT

What is MermaidCloset?

The CEO, who is also a weekend lolita, noticed that there were no cute swimsuits when she went to a night pool in the summer.

Utilizing her many years of experience in the swimwear industry, she launched her own brand and made her debut this year.

Brand official website