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Mermaid Closet, a swimwear brand for aspiring Lolita girls, debuts


A swimwear brand that can be worn by Lolita girls, which has never been seen before, is expanding the Lolita culture that originated in Japan into swimwear! These are cute swimwear that make use of essential Lolita items such as head dresses, sleeve fasteners, frills and ribbons. It is aimed at all women who love cute things.

Collection

水着Ranking

A princess swimsuit with ribbons swaying among the lace waves, gently enveloping your heart

A sweet-themed print on a dull pink background, sprinkled with girls' favorite motifs of cakes, fruit, and ribbons.

Just looking at this dress will make your heart flutter. The matching head dress and sleeve closures will lift your spirits.

A sweet and cute waterfront outfit that's like candy.

detail

🎀wonder tea party🎀

youtubeで『mermaid closet』の紹介をしていただきました。とても似合っていて素敵でした〜

https://www.youtube.com/watch?v=3cNskl1Wg-0&t=1256s

Fluffy skirt

These drawers are made of 2WAY tricot, a swimsuit material, so you can of course wear them in the water!

It is resistant to the strong chlorine in swimming pools and does not fade easily.

In addition, 2-way tricot is firmer and thicker than woven fabric or circular knit fabric, so it retains its fluffy feel even when submerged in water.

2WAY tricot is characterized by its wrinkle-resistant and good drainage.

This item is sold individually so you can wear it with your own swimsuit.

Wear it over a blouse (sold separately) for a stylish look.

Less exposed skin makes you look twice as cute!

This is a luxurious blouse made from domestically produced lace fabric.

胸の大きなぽっちゃりさんにも！

アメリカのプラスサイズのお客様から問い合わせがあり、早速検証してみたら、デザインによってはかなり大きなバストの方にも着ていただけました。

ご検討の際に参考にしてみてください。

自社で丁寧にトワルを組みパターンメイキングを行ってなっているので身体に沿い、1日着ていても疲れない設計です。

PATENT

We have applied for a patent for a head dress and drawers made from swimsuit material that can be immersed in water, which is a first for us.

PATENT

創業プランコンテスト授賞式

https://cdn.shopify.com/videos/c/o/v/5de13136d7a24b01a440f90270972a69.mp4

ポップアップショップ＆ショー

https://cdn.shopify.com/videos/c/o/v/c330c516f5b24599a352b68a0a902309.mp4

What is MermaidCloset?

The CEO, who is also a weekend lolita, noticed that there were no cute swimsuits when she went to a night pool in the summer.

Utilizing her many years of experience in the swimwear industry, she launched her own brand and made her debut this year.

Brand official website