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Mermaid Closet, a swimwear brand for aspiring Lolita girls, debuts


A swimwear brand that can be worn by Lolita girls, which has never been seen before, is expanding the Lolita culture that originated in Japan into swimwear! These are cute swimwear that make use of essential Lolita items such as head dresses, sleeve fasteners, frills and ribbons. It is aimed at all women who love cute things.

Collection

✨14 Days summer Special Fair✨

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Introducing the Sporoli Series!

"When I exercise or have a busy day, I don't want to give up the aesthetic I love."

For Lolita fashion enthusiasts and those who adore cute things, we've created special activewear adorned with frills and ribbons.

From active scenes like the gym to outings at theme parks.

It also serves perfectly as a cover-up for Lolita outfits!

Why not embrace a new kind of "cute" and work some magic?

See the SPOLOLI Collection

Epetice様での委託販売スタート！

WEBではわかりにくかった、生地感やシルエット、着心地などを試着していただきながらお試しいただけます。

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A princess swimsuit with ribbons swaying among the lace waves, gently enveloping your heart

A sweet-themed print on a dull pink background, sprinkled with girls' favorite motifs of cakes, fruit, and ribbons.

Just looking at this dress will make your heart flutter. The matching head dress and sleeve closures will lift your spirits.

A sweet and cute waterfront outfit that's like candy.

detail

Swimsuit Ranking

🎀wonder tea party🎀

Mermaid Closet was featured on YouTube. It suited them wonderfully and looked great!

https://www.youtube.com/watch?v=3cNskl1Wg-0&t=1256s

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Fluffy skirt

These drawers are made of 2WAY tricot, a swimsuit material, so you can of course wear them in the water!

It is resistant to the strong chlorine in swimming pools and does not fade easily.

In addition, 2-way tricot is firmer and thicker than woven fabric or circular knit fabric, so it retains its fluffy feel even when submerged in water.

2WAY tricot is characterized by its wrinkle-resistant and good drainage.

This item is sold individually so you can wear it with your own swimsuit.

Wear it over a blouse (sold separately) for a stylish look.

Less exposed skin makes you look twice as cute!

This is a luxurious blouse made from domestically produced lace fabric.

For busty and plump women!

We received an inquiry from a plus-size customer in the US, and after promptly testing our garments, we found that some designs fit customers with very large busts.

Please keep this in mind when considering our products.

Because we meticulously drape and pattern-make our garments in-house, they conform to the body and are designed to be comfortable even after a full day of wear.

特許

We have applied for a patent for a head dress and drawers made from swimsuit material that can be immersed in water, which is a first for us.

特許

Startup Plan Contest Awards Ceremony

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Pop-up Shop & Show

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What is MermaidCloset?

The CEO, who is also a weekend lolita, noticed that there were no cute swimsuits when she went to a night pool in the summer.

Utilizing her many years of experience in the swimwear industry, she launched her own brand and made her debut this year.

Brand official website